Southwest wants to get young people and travelers who fly with our competitors to seek out, and ultimately book, flights. But, part of the challenge is talking to flyers in different markets across the U.S, all with their own unique propositions.
So, we developed a cohesive body of creative, proposition-focused work that speaks to travelers in each market. Designed to inspire travel, we delivered these fun and colorful assets, showcasing our service offerings across digital and social channels. Depending on the audience, the messaging varies from driving international travel to highlighting low fares to letting people know about last-minute flights. But no matter who we’re talking to, or where they are, we always make sure our friendly, relatable Southwest voice comes through.
AD: Lauryn Alvarez, formerly and forever known in my phone as Lauryn Tillery